Legal · Terms of business

Terms of business.

The commercial terms that apply to ADVRT projects. Every engagement also has its own scope document, which takes precedence where the two differ.

Last updated 1 November 2026

Scope and quotations

Every project is scoped individually. The proposal or statement of work sets out the deliverables, timeline and price, and is the agreement between us. Nothing on this website is an offer capable of acceptance, and the figures and examples shown are illustrative.

Fees and payment

Fees, instalments and payment dates are set out in the project agreement. Advertising spend is paid by you directly to the advertising platform and is never included in our fees unless the agreement says otherwise. Invoices are due within the stated terms, and we may pause work on overdue accounts.

What you own

On final payment, you own the website, the campaign structures built in your own advertising accounts, your tracking configuration and all lead data generated. We retain ownership of our underlying frameworks, templates and methodology, including ADVRTISE™, and the right to reuse them for other clients.

  • Your site, your domain, your hosting account.
  • Your advertising accounts, in your name.
  • Your enquiry and tracking data.
  • Our frameworks and methodology remain ours.

Your responsibilities

To deliver on time we need timely access to accounts, sign-off at agreed points, and accurate information about your services, pricing and coverage. You are responsible for the accuracy of claims, accreditations and prices you ask us to publish, and for handling enquiries once the system is live.

Results and expectations

Lead generation depends on market demand, budget, pricing, capacity and how quickly enquiries are answered, much of which sits outside our control. We do not guarantee a specific volume of enquiries or revenue unless a written guarantee forms part of your agreement, in which case its own terms apply.

Handover and ongoing support

Every build ends with a full-confidence handover: a walkthrough on your own accounts, documentation, and the keys. Ongoing management and optimisation is optional, priced separately, and carries no minimum term unless agreed in writing.

Confidentiality

Each of us will keep the other's commercially sensitive information confidential. We may reference your firm and anonymised performance figures as a case study, and will ask first before naming you.

Liability

Our total liability under any engagement is limited to the fees paid for that engagement. Neither party is liable for indirect or consequential loss, including lost profits. Nothing here limits liability that cannot be limited by law.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about any of this?

Email team@advrt.co.uk or call 0800 689 3759. A human replies the same business day.