Sectors · Fire protection
Contracts, not callouts. Compliance that recurs.
Lead generation for fire protection companies. Fire risk assessments, extinguisher supply and servicing, alarms and emergency lighting, sprinklers and passive protection — enquiries qualified on premises, scope and renewal date before they reach you.
The proof
Disciplines
One industry. Five different buyers.
Fire protection is sold to a duty holder, a facilities manager and a main contractor, and none of them search the same way. Pick yours to see how we play it.
Who buys it
Responsible persons, landlords, managing agents and employers.
What triggers it
The Fire Safety Order, insurance renewal, a new tenancy or an enforcement notice.
How we play it
The biggest search cluster in the sector, and the one that opens every other line of work. Own the obligation question and the assessment books itself.
Who buys it
Office managers, site managers and small business owners.
What triggers it
Annual service due, a failed inspection, a fit-out or a move.
How we play it
Buyers arrive asking which type and what it costs, not who to hire. Answer the type and price questions and you are the firm they call.
Who buys it
Facilities managers, developers and main contractors.
What triggers it
Install, takeover of a maintenance contract, or a system at end of life.
How we play it
Higher value, longer decision. Pages built around system type and building class, with a form that captures premises size before anyone quotes.
Who buys it
Facilities and property managers.
What triggers it
Monthly and annual testing regimes, or a compliance gap found at audit.
How we play it
Almost always bundled. We use it as the entry point to a wider maintenance contract rather than pricing it alone.
Who buys it
Main contractors, developers and housing associations.
What triggers it
Building Safety Act duties, remediation programmes and fire door inspections.
How we play it
Tender-shaped and accreditation-led. Pages lead with third-party certification and completed schemes, because that is what gets you on the list.
The maths
Compliance work renews. So should the pipeline.
A fire contract is rarely one job — it is an assessment, then a service schedule, then the remedial work. Work out what the first enquiry is actually worth once it renews.
4 in every 10 enquiries turns into work
Qualified enquiries you need a month
18
6 contracts ÷ 35% = 18 enquiries
Added revenue a year
£129,600
6 contracts a month × £1,800 × 12 months
That's the gap a pipeline you control is worth. Every month it isn't running.
Powered by ADVRTISE
Five parts. Nothing leaks.
Our proprietary lead generation framework, built together and tested on our own spend, so nothing leaks between the search, the click, the form and the call back.
ADVRTISE / 01
A page per discipline, and per building type.
A responsible person looking for a risk assessment and a main contractor looking for passive protection are not the same buyer. Each gets a page that names their obligation, their building and their deadline.
ADVRTISE / 02
Campaigns built on the obligation, not the trade.
Search themes follow how fire work is actually bought: the duty, the renewal date and the cost. We target the questions buyers ask before they look for a contractor, in the areas you cover.
ADVRTISE / 03
Rock-solid tracking and attribution.
Every enquiry traced back to the search, ad and keyword that caused it, and reported by discipline, so you can see which line of work pays and move budget towards it.
ADVRTISE / 04
Forms that qualify a contract, not a callout.
The form asks premises type, floor area, number of units, current provider and renewal date — so you know whether you are quoting a single extinguisher service or a multi-site maintenance contract before you pick up the phone.
ADVRTISE / 05
You get the keys, with full confidence.
Nothing gets handed over until it works and you know how to run it. Campaigns, lead flow, what to chase and when: all documented, all yours. Prefer we keep driving? Ongoing management and optimisation is available, and included in some packages.
How it lands
Five stages. Then the keys are yours.
Stage 01 · Audit
We look at the disciplines and contract sizes you want more of, your accreditations, your coverage and where work comes from today.
Stage 02 · Lead hub
We build a page per discipline and premises type and wire up tracking, so every enquiry traces back to the search that caused it.
Stage 03 · Campaigns
Search campaigns go live using structures already proven on our own compliance brand, tuned to your disciplines and patch.
Stage 04 · Qualify
Forms filter on premises, scope, current provider and renewal date. You quote the contracts worth winning.
Stage 05 · Hand over
A full-confidence handover: everything working, documented and walked through, then the keys are yours. We stay on hand to support and scale when you need us.
Plugs into your stack
Works with what you've got. Ready for what's next.
Leads land where you already work.
ADVRTISE integrates with your current tech stack, even if that's just an email inbox. No new software to learn on day one.
Our own lab
Proven in the field. Then built for you.
We run our own compliance lead generation brand with our own money, and fire is its largest category. Hundreds of distinct queries, tested against real budget and real enquiries. What works there gets built into your campaigns, so you skip the learning phase other agencies bill you for.
Straight answers
What fire protection firms ask first.
Three, at least. A responsible person booking a risk assessment and a contractor specifying an alarm system are different people with different budgets and timescales. Each discipline gets its own pages and search themes, and you see which one earns its budget.
That is the argument for it, not against. If a first contract renews for years, you can afford to pay more for the enquiry than a firm selling one-off jobs — and the maths section above is how we work out how much.
Two ways. Campaigns target commercial premises language rather than every variation of the trade, and the form asks premises type and size before the enquiry reaches you.
Wherever you work today. ADVRTISE integrates with your existing tech stack, even if that's just an email inbox. When you're ready to grow, we can deploy a CRM with contact management and instant replies.
Yes. Every build ends with a full-confidence handover, so you or your team can manage the campaigns and handle the leads properly. If you'd rather we keep optimising, we're here for that too.
Every build is scoped to your firm, your patch and the work you want more of, so everything is bespoke. Start an enquiry and we'll come back with a plan and a number.
Start an enquiry →Other sectors we build for
Ready to break ground
Fill the schedule.
Tell us which disciplines you want more of and where. We'll come back with a plan, not a pitch.