ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.
They can be hard, messy and let's be honest, nobody really likes them. But in the world of business, breaking up with your advertising agency can sometimes be the best thing for your growth.
Just like in romantic comedies, there's always another agency waiting in the wings, ready to sweep you off your feet with a killer marketing strategy and a flair for Google Ads. So, grab a cuppa and let's delve into why swapping your advertising agency might just be the best decision for your business.
The Times, They Are A-Changin'
First things first, let's address the elephant in the room – change can be as terrifying as running out of biscuits during your afternoon tea. But, as the great Bob Dylan once said, “The times, they are a-changin'“. Your business is not the same as it was a year ago, or even six months ago. Your goals shift, your team evolves, and your customers' needs vary. If your current agency isn't keeping up, isn't providing fresh ideas, or has simply become as predictable as the Great British weather, it might be time to consider a change.
Let's say your business is a football club. Your advertising agency is your star player. If this player has been consistently missing the goal, even your most die-hard fans would agree it's time to consider a transfer. So, if your agency isn't delivering results, or worse, they're fumbling and losing you money, swapping them for a more on-the-ball agency might be your ticket to the big leagues.
Feeling Valued (or Not)
Do you remember the early days when your agency treated you like the belle of the ball? The exciting brainstorming sessions, the regular catch-ups, the personalized attention? If those days are now as hazy as a foggy London morning, and you feel more like you're on a conveyor belt, it might be time to find an agency that values you, cherishes your business, and doesn't take you for granted.
If the communication with your agency has more roadblocks than London during rush hour, it's a sign that something's off. You should be in the loop about your campaigns, the strategies being used, and the results achieved. If getting information from your agency feels like pulling teeth, it might be time to swap them for an agency that's more transparent and communicative.
Embracing New Beginnings
Okay, we've had our moan about the problems, now let's get to the fun part – the potential benefits of switching agencies. A new agency can bring a fresh perspective, innovative ideas, and renewed energy to your marketing efforts. They might spot opportunities your previous agency missed, or suggest new tactics you hadn't considered. In short, a new agency could be just the breath of fresh air your marketing needs.
Transitioning Like a Pro
Of course, the key to a good swap is a smooth transition. This isn't a time to burn bridges or leave your old agency in the lurch. Be professional, be polite, and make sure all the necessary handovers are done correctly. Then, when you're ready, dive into the new relationship with optimism and an open mind. After all, who knows where it could lead?
In the immortal words of Cilla Black, sometimes you just need to have a lorra lorra laughs with your advertising efforts. Swapping your advertising agency can seem daunting, but if you're experiencing performance woes, communication breakdowns, or just a general lack of value, it might be time to make a change. Like the dawn of a new day, a fresh agency can bring a new perspective, innovative ideas, and renewed energy to your marketing endeavours.
Remember, the key to a successful swap is a smooth transition. Be professional, be polite, and ensure all necessary handovers are done correctly. After all, change is inevitable, and in the world of business, it can often lead to exciting new opportunities.
So, in conclusion, don't be afraid to say “Cheerio!” to your old agency if things aren't working out. There's a whole world of talented, passionate, and dedicated advertising agencies out there (like us, ADVRT), ready and waiting to help you take your business to new heights. After all, who knows what magic the new partnership could conjure up for your marketing efforts?