TikTok Ads for Ambitious Brands
With about 50% of TikTok’s UK audience being 25 years or older, it’s safe to say that this platform is no longer just for the kids!
Find out how you can leverage this social media giant to help grow your brand online.
Should I be on TikTok?
TikTok’s engagement rates are soaring while its rivals are dropping or plateauing. This doesn’t only benefit your brand awareness and traffic, but it could also benefit your sales since 74% of users say that TikTok has inspired them to find out more about a product or brand online.
TikTok has a much more level playing field when it comes to content going viral – whether you have a million followers or none at all, it doesn’t dictate a video’s popularity on this platform (like it does on Instagram, for example!).
With such a receptive audience at your fingertips, if you’re thinking about getting your brand on TikTok now is the time to take advantage of its boom!
Custom ADVRT Dashboard
Full Support Included
No Lengthy Contracts
Are TikTok ads worth it?
TikTok advertising offers a wealth of data on current trends, as well as advanced audience targeting meaning your ads can be fine-tuned to target only those with specific interests or behaviours.
Since 49% of TikTok users have made a purchase after seeing an advertisement on the platform, it’s the ideal environment for advertising.
Why Work with ADVRT?
Experienced Team
Our marketing professionals are well versed in social media advertising for all fields, brands and platforms.
Total Campaign Management
We begin with an initial call with you to determine your goals and ideas. We’ll carry out in-depth market and competitor research before organising, creating and implementing the ads.
Data Analysis and Reporting
We analyse how the ads are performing and tweak them along the way. The data we collect will be forever available to you to use as a foundation for your next ad campaign.
The ‘Advrtise’ framework
Put our tried and tested framework to work in your business.
Step 1 - Kick off Workshop
We kick off the process with a discovery workshop to get to know your business, understand your unique selling proposition, and identify your target audience. This information helps us create a custom advertising strategy that aligns with your specific needs and objectives.
Step 2 - Internal Strategy & Planning
Once we’ve gathered all the information we need from you, our team undertakes internal research and analysis to develop a custom advertising strategy. This includes identifying the best advertising channels to reach your target audience, developing messaging and positioning, and creating a budget and timeline for the campaign.
Step 3 - We Present our Strategy
We then present our proposed advertising strategy to you for approval. During this presentation, we explain the overall structure of the campaign, goals, target audience, messaging, and budget. We value your feedback and input, and we’ll work with you to ensure that you’re happy with the proposed strategy.
Step 4 - Campaign Build & Launch
With your approval, we start creating and launching the campaign. Our team creates all the necessary content, including creative graphics, advertising copy, and landing pages, and sets up all the advertising channels. Once we’ve created everything, we launch the campaign.
Step 5 - Measure & Adjust
After launching the campaign, we track its performance and analyze the data to understand its effectiveness. Based on the collected data, we make ongoing adjustments to the campaign to optimize its performance continually. We keep you updated on the campaign’s progress and work with you to ensure that it’s delivering the desired results.
Step 6: Scale
Once the campaign is delivering the desired results, we develop a plan to scale the campaign’s reach and impact. This process includes identifying opportunities for growth, such as expanding the target audience or adding new advertising channels. We then implement the plan to ensure that the campaign reaches a broader audience and continues to deliver the desired results. We’re committed to providing you with ongoing support and ensuring that your advertising campaign is successful.
What does it look like to work with ADVRT?
From start to finish, working with ADVRT is a well-oiled machine. This means that you get reliable results, delivered and measured in a reliable way.
FREE Discovery Call
The free discovery call is the start of any journey with ADVRT.
It allows us to understand your unique challenges and confirm whether our services are a good fit for where your business is right now.
It’s always nice to have a chat too, right?
We send Scope of Work for Approval
Before any work is started, we send over a scope of work that details exactly what we will deliver, in what time frame.
This ensures you know exactly what you’re getting, and when you’re getting it.
Easy Automated Onboarding
We’ve got pretty good at onboarding.
One button to set up payments, one button to share access with your accounts.
No more emails back and forth trying to work out how to add an agency as a user.
Hallelujah.
Kick-off Call Booked
The kick-off call is when it all gets exciting.
We gather everyone together, introduce ourselves and get crystal clear on your goals.
In this informal ‘no bad idea’ workshop, we flesh out some initial ideas before distilling these down to our initial launch strategy.
With our expertise, commitment to transparency, and focus on delivering results, we’re the perfect partner to take your online advertising to the next level.
Are you ready to get started?
Book a Discovery Call
Book a call with one of our Ads experts to discuss your requirements.
0800 689 3759
Lines open 0900 – 1730 Week Days
Trusted to Provide:
A selection of some of the clients who trust us to deliver on their requirements.
TikTok Advertising Q&A’s
What are the benefits of using TikTok ads for my business?
TikTok ads offer several benefits for businesses looking to expand their reach and engage with a younger audience. The platform has over 1 billion active users worldwide, with the majority of users between the ages of 16 and 24. This demographic is difficult to reach through traditional advertising channels, making TikTok a valuable opportunity to engage with a previously untapped audience.
TikTok ads also offer unique ad formats, such as brand takeovers, hashtag challenges, and branded effects, which can help you stand out from the competition and create engaging content that resonates with your target audience. These ad formats provide an opportunity to increase brand awareness, boost engagement, and drive conversions.
Another benefit of using TikTok ads is the platform’s algorithm, which uses machine learning to deliver ads to users who are most likely to engage with them. This means that your ads are more likely to reach the right people at the right time, increasing the likelihood of engagement and conversion.
How does targeting work on TikTok ads?
TikTok offers several targeting options that can help you reach your desired audience. You can target users based on age, gender, location, interests, and behaviors. TikTok also allows you to create custom audiences based on website traffic or customer data, allowing you to reach users who have already interacted with your brand.
TikTok’s algorithm also uses machine learning to deliver ads to users who are most likely to engage with them. This means that the more data you provide to TikTok about your target audience, the better the algorithm can understand who is most likely to engage with your ads.
When creating ad campaigns, it’s important to carefully consider your targeting options and use a combination of broad and narrow targeting to maximize your reach while also reaching your most relevant audience.
How can a digital marketing agency help with TikTok ads?
A digital marketing agency can help you create and manage TikTok ad campaigns, from ad creative to targeting and optimization. They can also provide insights and recommendations based on their experience working with other clients and can help you achieve your marketing goals more efficiently and effectively.
When working with a digital marketing agency, you can expect them to conduct in-depth research and analysis to identify your target audience and create a strategy that will resonate with them. They will also help you create engaging ad creative that aligns with your brand messaging and speaks to your target audience.
Once your ad campaigns are live, a digital marketing agency will monitor their performance closely, making data-driven decisions to optimize your campaigns for better results. They will also provide regular reports and updates, keeping you informed of your campaigns’ progress and performance.
How do I measure the success of my TikTok ad campaigns?
TikTok provides several metrics to track ad performance, including impressions, clicks, CTR, video views, engagement rates, and conversions. To measure the success of your ad campaigns, it’s important to define your goals and use these metrics to evaluate your campaigns’ performance against these goals.
For example, if your goal is to increase brand awareness, you might look at metrics such as impressions and video views. If your goal is to drive conversions, you might look at metrics such as clicks and conversion rates.
A digital marketing agency can help you analyze these metrics and make data-driven decisions to optimize your campaigns for better results. They can also help you set realistic goals and benchmarks for your campaigns, ensuring that you are always working towards meaningful results.
