ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.

The world of digital marketing can feel a little like finding your way through a dense, tangled forest, especially when your business aims to use paid social and paid search traffic for lead generation. This is where we, a seasoned lead generation agency in Southampton, step in to help. Our compass? The data-driven strategies of paid traffic that are targeted, efficient, and – when done right – exceptionally rewarding. Buckle up as we delve into the secrets behind transforming your online prospects into a deluge of inbound sales enquiries.

Firstly, let’s talk about what paid social and paid search traffic really mean. These are marketing methods where businesses pay to advertise on social media platforms (paid social) or on search engine results pages (paid search). The beauty of these tactics is the precise targeting they offer, allowing businesses to zero in on those buyer-intent leads – the ones who are already actively hunting for what you provide.

Paid social is all about leveraging the power of social media platforms. Think Facebook, Instagram, LinkedIn, and even TikTok. Here in Hampshire, many businesses are successfully generating business leads using social media, and your business could be next. You see, the key to winning at the social media game is to understand that it’s all about engagement and relationship-building. By using compelling content and targeted advertising, you can build a loyal community around your brand, turning followers into customers.

    Meanwhile, paid search focuses on appearing at the top of search engine results. When someone searches for keywords related to your business, your ad pops up, placing you right in front of potential customers who are already interested in your product or service. Google Ads, with its per-click model, is one of the most popular platforms for paid search.

    Now, let’s talk strategy. For paid social, it’s all about finding the right platform for your target audience. Are they professionals networking on LinkedIn, or are they trendy millennials browsing Instagram? Once you know where they are, create content that truly resonates with them. Mix it up with photos, videos, infographics, and even interactive content like polls or quizzes. Keep your audience engaged and interested, and they’re more likely to convert.

    For paid search, keywords are your best friend. Researching and selecting the right keywords ensure your ads are seen by those who are genuinely interested in what you offer. Implementing ad extensions can also enhance your visibility and provide potential customers with more reasons to choose your business.

    In conclusion, leveraging paid social and paid search traffic for lead generation in Hampshire offers a multitude of benefits. With targeted advertising, engaging content, and the right strategies, businesses can indeed generate buyer-intent leads that dramatically increase inbound sales enquiries. It’s all about understanding your audience, capturing their attention, and offering them value they can’t resist.

    Your journey through the digital marketing forest needn’t be a daunting one. Armed with the right knowledge and strategies, your business can truly thrive in the online space. And remember, as a seasoned guide, we’re here to help you every step of the way. Ready to take the plunge? Let’s dive in and turn those leads into loyal customers.

    What is a lead generation campaign and how does it work?

    A lead generation campaign is a marketing strategy that involves attracting and converting potential customers, or leads, who have shown an interest in your product or service. These campaigns can utilise various channels, including paid social and paid search traffic, to present tailored content or offers to your target audience. The ultimate goal is to capture their details, usually via a form, which your sales team can then follow up on.

    How long does it take to see results from a lead generation campaign?

    The timeframe can vary greatly depending on various factors such as your industry, target audience, and the nature of your campaign. However, with expertly executed paid social and paid search strategies, you can often start seeing an uptick in lead generation within a few weeks.

    How do you ensure our ads reach the right people?

    We utilise precise targeting options offered by social media platforms and search engines. This involves identifying your ideal customer profile and using demographic data, user interests, and browsing behaviours to reach them. This way, your ads are seen by the people most likely to be interested in your product or service.

    What kind of content works best for lead generation?

    The most effective content often provides value to the viewer while highlighting your product or service’s unique selling points. This can include educational blog posts, informative how-to videos, insightful infographics, or exclusive offers. Remember, the goal is to build trust and rapport with potential customers.

    How do we measure the success of a lead generation campaign?

    Success can be measured by several metrics, such as the number of new leads generated, the conversion rate of leads to customers, or the return on investment (ROI) of the campaign. We’ll provide you with regular reports and insights so you can see exactly how your campaign is performing and where improvements can be made.

    Do you want us to do your marketing?

    Jack Purdie