ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.

Are you looking to get more out of your Google Ads campaigns? You’re in the right place! In this comprehensive guide, we’ll explore the world of Google Ads extensions – powerful features that can boost your ad performance and click-through rates. We’ll cover various types of extensions, how they work, and tips on choosing the best ones for your campaigns. So sit back, relax, and get ready to enhance your Google Ads game!


What are Google Ads Extensions?

Google Ads extensions are extra snippets of information that you can add to your search ads, making them more informative and enticing for potential customers. These extensions provide additional details about your business, products, or services, allowing users to gain more information without clicking on the ad itself. By making your ads more relevant and engaging, you can increase click-through rates (CTR), improve ad performance, and ultimately, boost your return on investment (ROI).


Why Use Google Ads Extensions?

Using Google Ads extensions can provide several benefits, such as:


Higher Click-Through Rates: By offering more information and options to users, extensions make your ads more attractive, increasing the likelihood that users will click on them.

Improved Ad Rank: Google takes ad extensions into account when determining ad rank. This means that using extensions can improve your ad’s position on the search results page, potentially leading to more visibility and clicks.

Better ROI: By enhancing your ad’s performance and increasing click-through rates, extensions can help you achieve better results from your Google Ads campaigns, ultimately leading to a higher return on your advertising investment.

Types of Google Ads Extensions

There’s a variety of extensions to choose from, so let’s explore the most popular ones and how they can benefit your ads:


Sitelink Extensions


Sitelink extensions allow you to add additional links to your ads, directing users to specific pages on your website. These links can showcase products, services, promotions, or any other relevant information. Sitelinks can increase CTR by giving users more options to interact with your ad and making it easier for them to find what they’re looking for.


Call Extensions


Call extensions add a phone number to your ad, enabling users to call your business directly from the search results page. This extension is particularly useful for businesses that rely heavily on phone calls for leads, bookings, or sales. By making it easy for users to call you, call extensions can increase conversions and overall ad performance.


Location Extensions


Location extensions display your business address, phone number, and a map marker alongside your ad. This extension is perfect for businesses with a physical location, such as retail stores, restaurants, or service providers. Location extensions make it easier for users to find your business and can drive foot traffic to your store.


Callout Extensions


Callout extensions allow you to highlight unique selling points, promotions, or special features of your business. These short, descriptive text snippets appear below your ad, making it more informative and eye-catching. Callout extensions can help you stand out from the competition and encourage users to choose your business over others.


Structured Snippet Extensions


Structured snippet extensions enable you to showcase specific aspects of your products or services by displaying a list of items within a predefined category (e.g., brands, styles, services). These snippets provide users with more information about your offerings and can make your ad more appealing and relevant.


Price Extensions


Price extensions display a range of your products or services, along with their prices, directly within your ad. This extension is ideal for businesses that want to showcase their pricing and give users an idea of what to expect before clicking on the ad. Price extensions can improve the quality of the traffic your ads receive, as users will have a better understanding of your offerings and pricing before they click through to your website.


App Extensions


App extensions are perfect for businesses with a mobile app, as they allow you to include a direct link to your app in your ad. This extension makes it easy for users to download your app straight from the search results page, increasing app installations and user engagement.


Promotion Extensions


Promotion extensions showcase special offers, deals, or discounts that your business is currently running. By highlighting these promotions directly within your ad, you can attract users who are looking for a great deal and increase the likelihood of them clicking through to your site.


How to Choose the Right Extensions for Your Ads

With so many extension options available, it’s essential to choose the ones that are most relevant to your business and advertising goals. Here are some tips to help you select the best extensions for your campaigns:


Consider Your Target Audience:

Think about the information and options that would be most appealing and valuable to your potential customers.


Align with Your Business Goals:

Choose extensions that support your advertising objectives, whether it’s driving foot traffic, increasing phone calls, or promoting special offers.


Test and Iterate:

Don’t be afraid to try different extensions and combinations to see what works best for your ads. Regularly review your ad performance and make adjustments as needed.




Google Ads extensions can be a game-changer for your advertising campaigns, offering a range of benefits such as increased click-through rates, improved ad rank, and better ROI.


By understanding the various types of extensions available and selecting the ones that best align with your business goals and target audience, you can create more engaging and effective ads.


So why not give Google Ads extensions a try and watch your ad performance soar? Good luck, and happy advertising!

Book your FREE Google Ads Discovery Call

We’re currently looking for new, forward-thinking, exciting brands to work with.

Ready to learn more about how we can offer google ads to your business? Click the button to learn more about our totally managed solution.

Jack Purdie