On social media, size matters. Uploading using the correct creative size for that platform is essential – your followers and the algorithm will love you for it. They’re all different, so the team at ADVRT have put together a creative size cheat sheet for all popular social media platforms!
ADVRT is a marketing agency based in Southampton. We specialise in Google Ads, Social Ads and lead generation. Whether you’ve never run ads before, or you’d like to scale an existing campaign, we take care of everything from start to finish – find out more about how we work here.
Whether or not you’ve run ads before you will probably be aware that each platform has got its own set of rules and specifications for creative size and assets.
This is largely due to the fact that each platform has got its own unique set of placements, and so you should do everything you can to adhere to these guidelines to ensure your ad creative looks as good as it can do.
We’ve broken this guide down into most of the major social media platforms. However, if there are more platforms that you would like us to include, then please get in touch with the team!
Instagram’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 320×320 | 72 dpi | JPG/PNG | |
| Generic Post | 1080×1080 | 72 dpi | JPG/PNG | Maximum of 10 images in a carousel post. |
| Landscape | 1080×608 | 72 dpi | JPG/PNG | Maximum of 10 images in a carousel post. |
| Portrait | 1080×1350 | 72 dpi | JPG/PNG | Maximum of 10 images in a carousel post. |
| Ads | 1080×1080 | 72 dpi | JPG/PNG | For grid and feed ad placements. |
| Story Image | 1080×1920 | 72 dpi | JPG/PNG | Leave 14% of the top and bottom text-free to avoid being covered up. |
| Story Video | 1080×1920 | N/A | MP4 or MOV | Max 15 Seconds. |
| Story Ads | 1080×1920 | 72 dpi | JPG, PNG / MP4, MOV | Clear hook, concise messaging. |
| Reels | 1080×1920 | N/A | JPG/PNG | 3 Seconds to 90 seconds maximum. |
Facebook’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 170×170 | 72 dpi | JPG/PNG | Less than 100kb, PNG is best if the image includes a logo – however PNG files larger than 1mb may appear pixelated. |
| Cover Photo | 851×315 | 72 dpi | JPG/PNG | Same as above. |
| Generic Post | 1200×630 | 72 dpi | JPG/PNG | When creating a carousel, use 1200×1200 |
| Story | 1080×1920 | 72 dpi | JPG/PNG | Leave 14% of the top and bottom text-free to avoid being covered up. |
| Ads | 1080×1080 | 72 dpi | JPG/PNG | Maximum size of 30mb |
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 400×400 | 72 dpi | JPG/PNG | Maximum size of 2mb. |
| Header Photo | 1500×1500 | 72 dpi | JPG/PNG | |
| In-Stream Photos | 1600×900 | 72 dpi | JPG/PNG/GIF | Maximum 5mb for mobile and 15mb for desktop. |
| Ads | 600×335 | 72 dpi | JPG/PNG/MP4/MOV |
TikTok’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 20×20 | 72 dpi | JPG | Maximum size of 2mb. |
| Video | 1080×1920 | MOV for Best Quality | Vertical Video up to 10 minutes length. Include sound. Follow/pick up on trends quickly. Avoid text on the bottom right hand side as it will be covered. Captions for sound-off playback. | |
| Ads | 1080×1920 | MOV for Best Quality | Same as above. |
LinkedIn’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 400×400 | 72 dpi | PNG/JPG | |
| Cover Photo | 1584×396 | PNG/JPG | Maximum size 8mb. Avoid text in the bottom left corner as it will be covered. | |
| Generic Post | 1200×1200 | PNG/JPG | ||
| Blog Post Link | 1200×627 | PNG/JPG |
Snapchat’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Ads | 1080×1920 | 72 dpi | PNG/JPG, MP4 or MOV. | Maximum file size 5mb. |
YouTube’s
Optimum Creative Size
| Content Type | Size (px) w x h | Pixel Resolution | Format | Additional Information |
| Profile Picture | 800×800 | 72 dpi | PNG/JPG, MP4 or MOV. | Maximum file size 5mb. |
| Banners | 2048×1152 | 72 dpi | PNG, JPG, GIF | Maximum file size 6mb. 1235×338 is the minimum area before text cut off. |
| Video | 1280×720 | N/A | MP4 | Pixel size is a minimum guidance to meet HD requirements. |
| Thumbnail | 1280×720 | 72 dpi | PNG, JPG, GIF | Must be under 2mb. |
Book your FREE 30 minute consultation call
We’re currently looking for businesses who would like to explore new ways to grow their business.
We can offer a wealth of expertise to make sure you’re making the best decisions for advertising your business online.
Ready to learn more about how we can help? Click the button to schedule a free, no-pitch discovery call.
Jack is featured in multiple publications and Google Partner accredited and also writes for a number of digital marketing blogs.
