Are you prepared for the Ga4 Migration?
On 1st July, 2023, Google Universal Analytics (UA) will become obsolete, and will stop recording website data. This means that you will no longer have access to the valuable data that helps you make valuable business decisions.
Our Done-For-You Google Analytics 4 Migration service can ensure you’re ready for the change.
So, what exactly is happening?
“On July 1, 2023, standard Universal Analytics Properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.
– Google Analytics.
Read our recent article about GA4 Migration for more information
What does this mean for my business?
Due to Google Analytics UA Properties (universal analytics property) becoming deprecated on 1st July 2023, if you do not make plans to migrate to GA 4 (the new standard), you will no longer be able to collect data or view data on the reporting interface from events or conversions from your website.
This will mean that important data-driven decisions and reporting based on user behaviour will be impossible because the data simply won’t have been collected.
Organisations and marketers that plan ahead and use this time to prepare for the migration of their google analytics account will be ahead of the curve next year, and maintain the flow of valuable website data.
How can we help?
We’re offering a turn-key Done-For-You GA4 Migration Service.
Call with one of our Specialists
We will schedule a call in with one of our specialists to do a current audit of your UA account and create a migration plan that will ensure a safe, smooth GA4 migration.
We take a number of factors into consideration, including number of conversions, how these will translate to GA4, as well as data preservation to ensure your historic data is safe at every step of the way.
Managed GA4 Migration Services
Our google-partner accredited team will get to work on seamlessly migrating your Google Analytics to the new GA4 standard.
This includes installing new tracking codes and setting up GA4 events and conversions.
This ensures you continue to receive the valuable customer data, app data and insights from your website that you use to make business decisions.
Wrap-up and Handover
Once we have completed the migration, we explain to you the work that we have completed and demonstrate the conversion tracking that has been carried out.
As well as this we can provide advice on the best way to export your legacy data to ensure historic data is preserved.
Planning your GA4 migration now will allow you to continue to make valuable data-led decisions in your business.
Testimonials
Find out what other people are already saying about their experience of working with ADVRT.
We have been working with ADVRT for over three years now on multiple projects. We have seen great results across all platforms and we are looking forward to many more years of success working with ADVRT.
ADVRT have helped us scale our company by providing us with consistently effective Google ads. Very friendly staff and they tend to our business as if it was their own. Highly recommended for any business.
Jack (and the team) have been fantastic and transformed our online presence. He has gone above and beyond what we expected. Highly Recommended.
Very professional service, and they have helped boost my marketing exposure hugely. Will be using again and would highly recommend.
If I could give 10 stars I would 🙂 Highly recommend!
Google Analytics Q&A’s
What is a GA4 Migration?
A GA4 migration is the process of moving from the previous version of Google Analytics (Universal Analytics or UA) to the latest version, GA4. GA4 offers a number of new features and improvements over UA, including enhanced data collection and processing capabilities, improved user interface and reporting, and integration with other Google products such as BigQuery and Google Cloud.
One of the key benefits of migrating to GA4 is the ability to collect data from a wider range of sources, including web and app data, as well as data from other platforms such as Google Ads and Google Cloud. This allows for a more comprehensive understanding of user behavior and engagement across different channels and devices.
Another benefit of GA4 is the improved user interface and reporting capabilities. GA4 allows for more intuitive navigation, customizable dashboards, and the ability to create custom reports. This makes it easier for marketers and analysts to access and analyze the data they need to make informed decisions about their marketing strategy.
The migration process itself involves transferring your existing UA data and configuration to GA4. This can typically be done using the GA4 Migration Wizard, which guides you through the process step-by-step. It’s important to plan ahead and test the migration process before making the switch to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met.
Overall, migrating to GA4 is a recommended step for any organization using Google Analytics as it will bring new and improved features, more accurate data collection, and more robust analysis capabilities.
Can I export Universal Analytics (UA) analytics data to GA4?
Yes, it is possible to export data from Universal Analytics (UA) to GA4 during the migration process. However, it’s important to note that the data structure and architecture of GA4 is different from UA, so some data may not be able to be exported directly.
The first step in migrating your UA data to GA4 is to link your GA4 property to your existing UA property. This can be done through the GA4 setup wizard, which will guide you through the process. Once the properties are linked, you can begin the data import process.
The data import process involves exporting your UA data and importing it into GA4. You can use the GA4 data import feature to import data from UA into GA4. However, it’s important to note that not all UA data will be able to be imported into GA4. Some data, such as custom variables, may not be compatible with GA4 and will not be imported.
It’s also important to note that, GA4 data model is different from UA, some dimensions and metrics will not be available in GA4, and some custom dimensions and metrics that you have created in UA may not be available in GA4. Therefore, it is important to check the GA4 data model and make necessary changes before the import.
It’s also recommended to test the migration process before making the switch to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met.
Overall, exporting data from UA to GA4 is possible but not all the data in UA can be exported to GA4, and it is important to check the data model and make necessary changes before the import. It’s also important to test the migration process to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met.
How does GA4 work without using cookies?
Google Analytics 4 (GA4) is the latest version of Google Analytics, which uses a new data collection method that does not rely on cookies. Instead, GA4 uses a combination of device-level identifiers and user-level identifiers to track user behavior and engagement across different devices and platforms.
One of the key features of GA4 is the use of a device-level identifier, known as the GA4 Measurement ID. This identifier is generated by GA4 and is unique to each device. It is used to track user behavior and engagement on a specific device, even if the user is not logged in or if cookies are disabled.
In addition to the device-level identifier, GA4 also uses user-level identifiers to track user behavior and engagement across different devices and platforms. These identifiers are generated by GA4 and are unique to each user. They are used to track user behavior and engagement across different devices and platforms, even if the user is not logged in or if cookies are disabled.
GA4 also uses a technique called “User-ID” to track user behavior and engagement across different devices and platforms. User-ID allows you to assign a unique identifier to a user, which can be used to track their behavior across different devices and platforms.
Overall, GA4 provides a new way of data collection that does not rely on cookies, it uses a combination of device-level and user-level identifiers to track user behavior and engagement across different devices and platforms, which means that GA4 can track user behavior even if the user is not logged in or if cookies are disabled. It also allows to track users across different devices and platforms using User-ID.
Can you run UA and GA4 simultaneously?
Yes, it is possible to run Universal Analytics (UA) and Google Analytics 4 (GA4) simultaneously. However, it’s important to note that GA4 is a new version of Google Analytics and it’s data structure and architecture is different from UA. Therefore, it is important to plan ahead and test the implementation process before making the switch to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met.
When running both UA and GA4 simultaneously, it is important to ensure that they are using different tracking codes and properties. This will prevent data from being duplicated or overwritten in either system. Also, it’s important to note that GA4 offers a different set of features and metrics than UA, so it’s important to understand the differences before setting up the tracking codes.
It’s also important to keep in mind that, GA4 does not rely on cookies, but instead uses device-level and user-level identifiers to track user behavior and engagement. Therefore, if you are still using UA, and you are running GA4 simultaneously, it means that you will be able to track user behavior even if the user is not logged in or if cookies are disabled.
It’s also recommended to test the implementation process before making the switch to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met.
In summary, it is possible to run UA and GA4 simultaneously, but it is important to plan ahead and test the implementation process before making the switch to ensure that all of your data is properly transferred and that all of your tracking and reporting needs are met. Keep in mind that GA4 offers a different set of features and metrics than UA, so it’s important to understand the differences before setting up the tracking codes.
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