ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.
Are you looking for ways to grow your business and reach new customers? If so, you may want to consider Google Ads. Google Ads is an advertising platform that allows businesses to display ads on Google’s search engine results pages and partner websites. It’s a powerful tool that can help you reach your target audience and drive more traffic to your website.
At ADVRT, we specialise in Google Ads campaign creation, management, and optimization. We work with businesses of all sizes and industries to develop customized ad campaigns that get results. Whether you’re looking to increase brand awareness, drive more traffic to your website, or boost your sales, we’ve got the tools and expertise to help you achieve your goals.
So, what exactly are Google Ads, and how can they benefit your business? Let’s take a closer look.
What are Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and partner websites. When a user types in a search query that’s relevant to your business, your ad may appear at the top or bottom of the search results page.
Google Ads uses a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. This makes it a cost-effective way to reach your target audience and drive more traffic to your website.
How can Google Ads benefit your business?
There are many benefits to using Google Ads to promote your business.
Here are just a few:
- Increased visibility: Google is the most popular search engine in the world, with billions of searches conducted every day. By using Google Ads, you can increase your visibility on the search engine results pages and get your business in front of more potential customers.
- Targeted advertising: With Google Ads, you can target your ads to specific audiences based on factors such as location, age, interests, and more. This allows you to reach the people who are most likely to be interested in your products or services.
- Cost-effective: Google Ads uses a pay-per-click model, which means that you only pay when someone clicks on your ad. This makes it a cost-effective way to promote your business, as you’re not wasting money on advertising to people who aren’t interested in your products or services.
- Measurable results: Google Ads provides detailed analytics that allow you to track the performance of your campaigns. You can see how many clicks your ads are getting, how much you’re spending, and what your return on investment (ROI) is. This allows you to make data-driven decisions about your advertising strategy and adjust your campaigns as needed.
- Flexibility: Google Ads is a flexible platform that allows you to create ads in a variety of formats, including text ads, image ads, and video ads. You can also choose where your ads are displayed, whether it’s on the search engine results pages or on partner websites.
How can ADVRT help?
At ADVRT, we’re experts in Google Ads campaign creation, management, and optimisation. We work closely with our clients to develop customised ad campaigns that are tailored to their specific needs and goals. Here’s how our process works:
- Discovery: We start by getting to know your business and your goals. We’ll work closely with you to understand your target audience, your budget, and your unique selling proposition.
- Strategy development: Based on our discovery session, we’ll develop a customised advertising strategy that’s designed to achieve your goals. This may include keyword research, ad creation, and landing page optimisation.
- Campaign implementation: Once we’ve developed your strategy, we’ll create and launch your ad campaigns. We’ll monitor your campaigns closely to ensure that they’re performing as expected.
- Optimisation: We’ll continue to monitor and optimise your campaigns on an ongoing basis. This includes adjusting your bids, refining your targeting, and testing different ad creatives to improve your results.
- Reporting and analysis: We provide regular reporting and analysis to keep you up-to-date on the performance of your campaigns. This includes metrics such as click-through rates, conversion rates, and return on investment (ROI).
At ADVRT, our goal is to help you get the most out of your Google Ads campaigns. We know that every business is unique, which is why we take a personalised approach to our services. Here are a few of the ways that we can help:
- Customised ad campaigns: We develop customised ad campaigns that are tailored to your business and your goals. We’ll work closely with you to ensure that your campaigns are reaching the right audience and driving the results that you’re looking for.
- Expertise and experience: Our team has years of experience in digital marketing and Google Ads. We stay up-to-date on the latest trends and best practices, so you can trust that your campaigns are in good hands.
- Data-driven approach: We use data to inform our decisions and optimise your campaigns for maximum results. Our reporting and analysis help us identify what’s working and what’s not, so we can make informed decisions about your campaigns.
- Continuous improvement: We’re always looking for ways to improve your campaigns and get better results. Whether it’s testing new ad creatives, refining your targeting, or adjusting your bids, we’re constantly working to optimise your campaigns.
If you’re ready to take your business to the next level with Google Ads, we’re here to help. Get in touch with ADVRT today to book a free discovery call and uncover hidden opportunities within your business.
In conclusion, Google Ads is a powerful advertising platform that can help businesses reach new customers and drive more traffic to their website.
With ADVRT’s customised ad campaigns, expertise, and data-driven approach, you can get the most out of your Google Ads campaigns and achieve your business goals.
Whether you’re looking to increase brand awareness, drive more traffic to your website, or boost your sales, we’ve got the tools and expertise to help you succeed.
Contact us today to learn more and get started!
Book your FREE Google Ads Discovery Call
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