ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.

Understanding how to improve click-through rates of your Google Ads can be challenging. Knowing where to begin, what to look for and how to remedy it can open a can of worms for any business owner. However, we are here to help! We’ve put together a series of things to look for when working on raising your low click-through rates (CTR).


1. Importance of Ad Relevance:

One of the fundamental factors affecting CTR is the relevance of your Google Ads to the user’s search query. It’s crucial to ensure that your ads align closely with the keywords and intent of your target audience. By conducting thorough keyword research and crafting ad copy that directly addresses user needs, you can significantly improve ad relevance and increase the likelihood of clicks. Remember, relevance is key to capturing user attention and driving engagement.


2. Crafting Compelling Google Ad Copy:

The power of persuasive ad copy should never be underestimated. Focus on creating compelling headlines that stand out, clearly communicate your unique selling points, and emphasise the benefits users can gain from clicking on your ad. A well-crafted call-to-action is also essential in guiding users towards taking the desired action. By leveraging the art of storytelling and using compelling language, you can make your ads irresistible to your target audience.


3. Unleash the Power of Variations:

Every audience is unique, and what works for one may not work for another. This is where A/B testing comes into play. Create multiple variations of your ads and test them against each other to identify the most effective elements. Experiment with different headlines, descriptions, display URLs, and calls-to-action to determine what resonates best with your target audience. A/B testing enables you to refine your ads based on real data, leading to higher CTRs over time. Remember, testing is an ongoing process, so continuously monitor and optimise your ads to maximise their performance.

4. Harness the Power of Google Ad Extensions:

Ad extensions are a game-changer when it comes to enhancing the visibility and clickability of your ads. Take advantage of sitelinks, callouts, call extensions, structured snippets, and other available extensions to provide additional information and capture user attention. These extensions not only increase the space occupied by your ads but also make them more compelling and informative, driving higher CTRs. Experiment with different combinations of ad extensions to find the ones that work best for your specific goals and target audience.

5. Fine-Tune Your Targeting:

Your ads may not be reaching the right audience if your targeting is too broad or imprecise. Refining your targeting settings can help improve CTR. Consider narrowing down your audience based on demographics, location, interests, and device preferences. By honing in on the most relevant audience segments, you’ll increase the chances of attracting users who are genuinely interested in your offerings. Regularly analyse the performance of your targeting options and make adjustments as needed to optimise your ads for maximum relevance and engagement.



In addition to the strategies mentioned above, it’s crucial to keep a close eye on your campaign metrics and analytics. Monitoring key performance indicators such as click-through rates, conversion rates, and bounce rates can provide valuable insights into the effectiveness of your ads.

By regularly analysing this data, you can identify trends, spot areas for improvement, and make data-driven decisions to enhance your CTR. Google Ads provides a wealth of data and reporting tools that can help you gain a deeper understanding of your audience’s behaviour and preferences. Leveraging this information empowers you to make informed adjustments and refinements to your campaigns, ultimately boosting your CTR and driving better results.

Remember, digital advertising is a dynamic and ever-evolving landscape, and what works today may not work tomorrow. That’s why it’s essential to stay up to date with industry trends, algorithm updates, and emerging advertising techniques. By continuously educating yourself and adapting your strategies, you can stay ahead of the competition and maximise the potential of your Google Ads campaigns.

However, if you find yourself in need of expert guidance and support to take your digital advertising to the next level, ADVRT, a trusted marketing agency based in Southampton, is here to help. Our team of experienced professionals specialise in maximising the potential of your Google Ads campaigns. With our in-depth knowledge of the industry and a data-driven approach, we can help you overcome the challenges associated with low CTR on Google Ads.

Do you want us to do your marketing?

Jodie Beach