ADVRT is a marketing agency based in Southampton. We specialise in lead generation, with a particular focus on landing page effectiveness and PPC campaigns. We take care of everything from start to finish – find out more about how we work here.
Finding the right digital marketing partner for your business is crucial to your success.
To help you make an informed decision, we’ve compiled a list of the top 10 questions you should ask before hiring a digital marketing agency.
1. “What is your experience in my industry?”
When looking for a digital marketing agency in Southampton, it’s essential to find one with experience in your specific industry. This will ensure they have the necessary expertise to create tailored strategies that effectively target your audience and drive results.
2. “Do you have any accreditations or certifications?”
A reputable digital advertising agency should have relevant accreditations or certifications, such as the Google Partner Accreditation.
This status is awarded to agencies that demonstrate expertise in Google Ads and consistently deliver outstanding results for their clients. Ask about any additional certifications they hold, as this can be an indicator of their commitment to excellence.
3. “Can you provide recent case studies of successful client campaigns?”
Case studies are a great way to gauge an agency’s capabilities and track record. Ask for examples of recent campaigns they’ve managed for businesses similar to yours, and pay attention to the results they achieved.
This will give you a better understanding of what to expect when working with the agency.
4. “How do you stay up-to-date with industry trends and best practices?”
The digital marketing landscape is constantly evolving, and it’s crucial that your chosen agency stays informed about the latest trends and best practices.
Ask how they keep their skills sharp and how they ensure their strategies remain relevant and effective.
5. “What services do you offer, and how do they align with my goals?”
Different agencies specialize in various aspects of digital marketing, such as Google Ads, TikTok Ads, or SEO. Make sure the agency you choose offers the services that align with your business goals and objectives.
6. “How do you measure success and track progress?”
It’s essential to understand how a Google Ads agency measures success and tracks progress. Ask about the key performance indicators (KPIs) they use to monitor campaigns and how they report on results. This will help you evaluate their performance and ensure your investment is delivering the desired outcomes.
Editors note – ADVRT customers get access to a customised dashboard that allows them to quickly and easily check the metrics that are most important to them, without wading through confusing ad accounts. Nice!
7. “What is your approach to communication and collaboration?”
Effective communication and collaboration are key to a successful partnership with a digital marketing agency in Southampton. Ask about their preferred communication channels, such as Slack, WhatsApp or Discord, how often they provide updates, and whether they offer regular meetings to discuss campaign progress and strategy.
8. “How do you handle account management?”
Understanding how an agency manages client accounts is essential to ensure a smooth working relationship. Ask about their account management structure and whether you’ll have a dedicated account manager to oversee your campaigns and act as your main point of contact.
9. “What is your pricing structure, and what does it include?”
Transparency in pricing is critical when choosing a digital advertising agency. Ask about their pricing structure, what services are included, and whether there are any additional fees or costs you should be aware of. This will help you budget effectively and avoid surprises down the line.
There are a number of ways that agencies tend to price their services, but this depends heavily on the type of project. It’s definitely worth getting it clarified as early as possible though.
10. “Can you provide client references or testimonials?”
Client references and testimonials are an excellent way to verify an agency’s claims and get a sense of their working style. Ask for a few references you can contact to gain insights into their experiences working with the agency.
Choosing the right digital marketing agency in Southampton is a crucial decision to get right for your business.
By asking these 10 questions, you’ll be better equipped to find the perfect Google Ads agency or TikTok Ads agency to help you achieve your marketing goals.
Take the time to do your research, evaluate potential partners, and ultimately choose an agency that aligns with your objectives and demonstrates a commitment to delivering results.
Remember, a strong partnership with a skilled digital marketing agency can propel your business to new heights, so invest the time in finding the right fit.
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